Canadian Lawyer

November/December 2019

The most widely read magazine for Canadian lawyers

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Page 62 of 71 63 SPECIAL PROMOTIONAL FEATURE IP UPDATE CONSTANT CHANGE is a feature of modern life, and IP law is no exception. The legislation governing each of patents, trademarks and industrial designs in Canada has been significantly amended over the past year. The modernized IP regimes help Canadian businesses to expand outside of Canada by providing more options for them to protect their products and brands abroad. with. Lawyers must update their substantive knowledge in these areas and make corresponding changes in strategy that need to be thought through and implemented to face such complexity. Internal procedures and docketing practices likewise need to be overhauled to ensure the requirements of the new IP regimes are met. As IP specialists, it is our job to keep abreast of all of these changes and develop new strategies to help our clients take advantage of the new IP regimes. We have invested the time and resources to prepare for and manage the many changes that have come into force over the past year, and we are ready to assist you and your clients to maximize the value of their IP assets now and into the future. Your Intellectual Property Partner in Western Canada Oyen Wiggs Green & Mutala LLP About Oyen Wiggs Through the continued success of our clients, our boutique firm has grown to 20 IP lawyers, all based in Vancouver. Each of our lawyers acquired an advanced technical degree or equivalent experience prior to attending law school, so that we have the skill set to assist with matters spanning fields from aerospace to zoochemistry. We would welcome the opportunity to work with you and your clients to help them develop, protect and profit from their IP assets. Changes to IP Law Necessitate New Strategies Brought to you by The goal of these new changes is to provide Canadian businesses with a global competitive advantage while facilitating continued growth of IP activity within Canada. Understanding and implementing all of these changes is no small task for Canadian lawyers. There are changes in substantive law, procedures, deadlines, timelines, and complex transitional regimes to contend

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