Canadian Lawyer InHouse

53 CANADIANLAWYERMAG.COM/INHOUSE MAY/JUNE 2018 P r o f e s s i o n a l P r o f i l e "I rely so much on the relationships with the outside counsel we work with and the re- lationships that I've been fortunate to be able to build on where they are OK with me calling and needing more instant advice," he says. With WE operating in so many differ- ent sectors, Anderson might have a question about entertainment law for a production in the United States and five minutes later an HR issue and at the same time be advising someone on a real estate issue. "Often, it's a lot of phone calls and learning from our outside counsel," he says. "I see my role al- most as a translator and also making sure I'm using those services efficiently." He works directly with the executive team and co-founders on big picture proj- ects, but he can also find himself dealing with all levels of staff. "Sometimes, it's an email from someone who it's their first job and they're at the co-ordinator level and I love those opportunities to teach," he says. The majority of firms WE works with work on a discounted hourly rate because of the volume. He's also working with Inter Alia Law — a virtual in-house model of lawyers on demand. Founder Darlene Tonelli was formerly in- house counsel at Universal Music Canada. "There are some accomplished folks there who left Microsoft, Corus or Live Na- tion — people mostly in the entertainment and the tech space — and they have a tech offering to make things efficient," he says. "It's Bay Street-level expertise that we're getting at a rate that's far lower than what you might otherwise pay for their level of service. I think it's an interesting model — it's how I'm trying to innovate now." Anderson says he's also still in touch with his articling principal from Dentons, James Wishart, and tries to draw on those kinds of relationships for guidance. "I'm learning all the time but have to service the organi- zation properly day to day and build pro- cesses and build structures [because] it was a greenfield before," he says. "One thing I do pride myself on is I always try to translate the legal stuff and be a good business partner so as much as I'm drafting contracts for the obvious legal purposes, I'm drafting with our business development partnership teams in my head at all times," he says. In 2015, WE launched a product called Tracker Impact — a licensing and services agreement. WE owns the trademark in a number of countries and built a product for partners, which allows them to "track" their impact. For example, a company can run a promotion on a shampoo bottle for a month so when consumers buy that shampoo a charitable impact is provided in one of the countries WE works in. "Our first tracker impact deal was in summer 2015 and it's grown exponentially and is a really exciting program," says An- derson. "It's a great example of us punching above our weight — we're getting paid to have exposure in these places, doing great work on the ground and helping our part- ners with their goals." IH Monique practised at Fogler, Rubinoff LLP. OUR QUALITY STARTS WITH OUR PEOPLE Now her job is to make you better at yours. Practical Law Canada provides legal know-how that gives lawyers a better starting point. Our expert team of lawyer-editors creates and maintains thousands of up-to-date, practical resources across all major practice areas. We go beyond primary law and traditional legal research to give you the resources needed to practise more effi ciently, improve client services, and add more value. REQUEST A FREE TRIAL TODAY 1-844-717-4488 | thomsonreuters.ca/practicallawcanada © 2018 Thomson Reuters Canada Limited 00250QW-91913-CE Carswell-91912-2_IH_May_18.indd 1 2018-04-04 5:41 PM

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