Canadian Lawyer

February 2018

The most widely read magazine for Canadian lawyers

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42 F E B R U A R Y 2 0 1 8 w w w . C A N A D I A N L a w y e r m a g . c o m We can help you tell your story with a content and distribution channel that is designed to help you share what's unique about your business. • Content within a context relevant to your environment and directed to a target audience that allows you to have a conversation about the specific needs of that audience • Content marketing allows you to engage potential customers and enable them to make better purchasing decisions • Get your message in front of your potential customer as they are researching the information they need to help them in their business How do we select the right Content Marketing solution for you? > We learn about your challenges, needs and goals. > We focus on your audience and target your key customer groups. > We understand your story and deliver your unique message. For more information contact MediaSolutions.Sales@thomsonreuters.com or call 416.649.8814 How Content Marketing Works For You Broaden your influence and network Demonstrate your value proposition Gain a better understanding of your customers Create interest from your target audience Generate the right quality of prospects Position your organization as an expert in your field

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