S
ometimes a situation arises that
even the sharpest counsel can't
anticipate.
It starts with a flurry of con-
sumer complaints. Followed by
hurried meetings and emergency
phone calls. Finally, the realiza-
tion that your company needs to
recall an unsafe product.
Now, senior management is turning to you for
guidance.
Will your company survive a crisis?
Most companies would prefer to avoid them
entirely, but recalls are a very real risk that are
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becoming more common.
For companies large and
small, recalls have more than
doubled over the past ten
years, due to a combination
of greater regulatory require-
ments, global supply chain
intricacies and improved test-
ing techniques. For most pro-
ducers, a significant recall is
becoming a matter of "when,"
not "if."
Because of their unpredict-
ability, recalls are some of the
most challenging obstacles
your company will face.
They test every area of your
company—overwhelming
call centres with concerned
consumers, bloating distribu-
tion centres with returned
products, and pressuring key
team members to manage
it all while juggling regular
business operations.
Too often, companies
caught off guard by adverse
events are forced to hastily
take corrective action, open-
ing the door for greater haz-
Preparing your company for the unexpected
Recall Management
