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w w w . C A N A D I A N L a w y e r m a g . c o m A U G U S T 2 0 1 5 49 Untitled-3 1 2015-07-09 1:00 PM Dimock Straon llp experience. results. 20 Queen W. 32 nd fl, Toronto | 416.971.7202 | dimock.com IAM Patent 1000 2014 Gold Level Litigation & Transactions Managing Intellectual Property 2014 Tier 1 Patent Contentious Benchmark Canada's National IP Firm of the Year 2014 "No maer how complex the contentious brief, litigation powerhouse Dimock Straon can dispatch it with consummate ease." "…a strong reputation in … patent contentious … focus on pharmaceutical, high tech sectors." "…Dimock and company do it all…" Read more about our track record at dimock.com Always get at least three quotes Untitled-3 1 2015-03-12 2:59 PM client has to assess whether any real damage is being done to his or her company, and, says Mosley, "do you want to spend a fortune trying to stop people from copying your product or do you want to work co- operatively? There could be other forms of revenue streams. Maybe you can make the 3D files available for a subscription." Madl believes the technology will have a significant impact on his business. "I'm not going to be able to stop someone from scanning/ building my figures and printing one out, but I do my best from keeping multiple copies being made. If 3D printing becomes more popular, I see it as a problem for my bottom line. I've worked for many years building my brand. I own all licensing rights, molds, and tool- ing and I do my best to stop any copies that are being made or sold." When it comes to the future, opinions differ as to how worried clients and lawyers should be. Yeung says 3D printing is not front of mind for lawyers right now. "Most are aware of it but have not seen it impact their clients in a significant way to date." Mosley believes if things are going to change significantly in this area, it will be either with an expansion of materials used by the printers, including bio- degradable ones, or the materials used will be cheaper. She also sees another issue: "Are we creating an environmental problem?" Despite the possibility his business may be negatively affected, Madl is not worried about the future of 3D printing. "I'm going to keep using it, while researching and seeing what's coming next. In the future, I can see my grandkids printing out their birthday gifts on an ATM-size unit at Toys R Us. As a creative guy with way too many ideas bouncing around in my head, the technology excites me more than anything else."