HELP YOUR CLIENTS COMPLY WITH CANADA'S NEW ANTI-SPAM ACT
A COMPLETE GUIDE TO E-MARKETING UNDER CANADA'S ANTI-SPAM LEGISLATION SHAUN BROWN AND KRIS KLEIN
Help your clients comply with the new rules for email and other types of electronic messaging under the new Electronic Commerce Protection Act (ECPA). A Complete Guide to e-Marketing under Canada's Anti-Spam Legislation explains the practical requirements of a new regulatory regime. Find analysis and commentary on the new legislative provisions and practical tips for compliance.
The authors are expert in the fields of e-commerce and privacy, authorities in an area where there is no other guidance beyond the legislation itself.
Written in a concise and accessible style, the book covers:
• purpose of the legislation • sending commercial electronic messages • enforcement • penalties • defences • practical tips for compliance • the full text of the Act and its Regulations
• relevant extracts from the Competition Act and the Personal Information Protection and Electronic Documents Act
ORDER # 983644-62792 $95 Softcover approx. 260 pages April 2011
978-0-7798-3644-4 AVAILABLE RISK-FREE FOR 30 DAYS
Order online at www.carswell.com Call Toll-Free: 1-800-387-5164 In Toronto: 416-609-3800 Shipping and handling are extra. Price subject to change without notice and subject to applicable taxes.
12 • FEBRUARY 2012
INHOUSE
