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canadianlawyermag.com/inhouse february 2015
P ro f e s s i o n a l P ro f i l e
phy in the "General Commercial" category.
Although the award recognizes an entire
career, not just a single achievement, Green-
berg couldn't help but recall her role in 2013
in helping Aimia resolve a high-profi le dis-
pute over who would issue the Aeroplan
fl ight rewards Visa card.
"It was one of the most transformational
years, personally and professionally, of my
entire life," she says. "I'd be lying if I said
there wasn't a letdown when [the experience]
was over."
Canadian Imperial Bank of Commerce
by SHeldoN gordoN
each yeaR, the Association of Corpo-
rate Counsel, in tandem with the Interna-
tional Law Offi ce, honours the world's top
in-house lawyers at its Global Counsel
Awards gala in New York City. Last June,
Deborah Greenberg, vice president and gen-
eral counsel for Aimia, Canada the loyalty
rewards management company, won the tro-
Winning formula
gC for loyalty rewards
company fi nds business
and law combination a
recipe for rewarding career.
The marketing background that i
had, combined with law, came
together. i was fi nally able to get job
satisfaction because i was operating
more like a business person with a
legal background.
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