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www.canadianlawyermag.com 19 firms. Survey respondents indicated the firm's personalized attention to cases as noteworthy: • "The personal service shows they care not just about you, but also about your family and how your injuries affect the family unit." • "Compassionate, knowledgeable, deter- mined to advocate for clients to receive the maximum compensation, helping them to better their lives following a tragic incident." Five-time awardee Bogoroch & Associ- ates LLP has earned a reputation for being determined to provide clients with access to justice in medical malpractice cases. Feed- back from the survey revealed: • "In the area of medical malpractice, this firm is aggressive; it has added to the body of law in that area with several significant decisions since 2017." • "Bogoroch & Associates handle each case professionally all the way through; if your matter is trial bound, there are no stronger lawyers anywhere in Ontario." Top personal injury boutiques fighting for accountability From campaigning to make intersections safer and resolving complex cases on the courtroom steps to pushing for legisla- tive changes, the best personal injury law firms have set their sights on preventing future harm to the public and setting METHODOLOGY Earlier this year, Canadian Lawyer asked readers from across Canada to vote on personal injury firms. They were asked to rank the top firms from a preliminary list, with a chance to nominate a firm that was not on the list. To be considered in the vote, firms were required to have the majority of their business come from personal injury work. The final rankings were determined through a points system in which firms were rewarded on a sliding scale for the number of votes by ranking. The winners were categorized by geography, including the Top 10 in Ontario and the Top 5 in Western and Atlantic Canada. The quantitative results were combined with the Lexpert peer survey results, where applicable, along with feedback from respected senior members of the bar and regional diversity considerations. The Top Personal Injury Boutiques 2023 report is proudly sponsored by Carol Bierbrier & Associates. new standards. "Never have I seen a law passed in my 25 years of practice that favours the victim," asserts Norm Assiff, founder of Assiff Law Office in Edmonton, Alberta. The boutique firm of 12, which includes nine personal injury lawyers, achieved the distinction of being the only five-star- ranked law firm of its size in Canada, with more than 1,100 positive Google reviews. It is well regarded for its strong advocacy. The firm's legal team discusses big-picture issues weekly regarding regulatory changes that have found Assiff meeting twice with Alberta's premier to share concerns from the personal injury bar. "We believe we don't just help our clients; we help all injured victims by taking on a leadership role," says Assiff, whose law firm has devoted considerable time and resources to lobbying the government on the Insur- ance (Enhancing Driver Affordability and Care) Amendment Act, 2020, known as Bill 41, which, among other things, limits expert witnesses in motor vehicle accident injury claims. "We're in a position now if we're not fighting or even educating these well- intentioned politicians, we're not just going to be out of business, there's not going to be any personal injury litigation in Alberta," he adds. Expertise and experience: A winning combination at top personal injury boutiques Regarding medical malpractice cases, awardees Bogoroch & Associates and Nein- stein Personal Injury Lawyers are not deterred by Goliath-like combatants. Managing partner Richard Bogoroch explains that the legal team's courage, fortitude, and persistence in challenging cases are a source of pride. " With no cer tainty of a positive outcome, our lawyers are going against very well-staffed and highly competent and experienced opponents in a difficult prac- tice area," he says. "We have fought and continue to fight many difficult cases for people who have endured terrible suffering and who need accountability and the "We don't chase clients. Clients come to us because they need a crisis manager, and we make a difference in people's lives" Greg Neinstein, Neinstein Personal Injury Lawyers On the misconceptions about personal injury law and lawyers