8 www.canadianlawyermag.com
FEATURE
CROSS EXAMINED
"When I started [Not your average law job],
I was really thinking about the disenchanted
big-firm associates, at their desks at midnight,
crying, thinking that they hate their jobs [and]
maybe [have] lost touch with their families"
began by delivering in-person workshops and
pivoted to online during the pandemic. The
next phase in the product, which they have
just launched, is an online self-paced version,
including video and animation content.
"StandUP on demand is what's going to
be transformational," says Forte. "It just
meets so many of the goals of our firm – [to
provide] scalable products and projects that
have reached people on a cost-effective … and
time-effective basis."
When Forte decided to start her firm, she
realized her measurement of success had radi-
cally changed from her days as an associate at
a large firm.
"If you had told me when I was at BLG that
I was going to be a sole practitioner in Surrey,
I would have thought that you were insulting
me. That meant that I was not that competent
[and] couldn't get along well with others." In
fact, her solo practice has "been 100 percent
the highest and best success by every measure
that I've ever had."
Forte also noticed that other lawyers were
interested in her success. She decided she
wanted to share her insights with as broad an
audience as possible in the legal profession.
She put out a call on social media for
happy lawyers and began posting their
stories online. In 2021, Forte launched "Not
your average law job."
647-426-1004
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