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are so focused on getting the business going,
they often don't think about protecting
their intellectual property, and specifically
their trademark."
Bereskin says that these firms "come to
us when they get into boiling water and
discover that they have a problem with their
name, or someone has sent a demand letter
and realized that they need to have some
extra protection." Working with Amazon's
IP accelerator to help companies with their
trademark protection in Canada and take
part in its brand registry program is some-
thing Bereskin thinks can help solve some of
these issues.
Jerry Chen, the founder of JZC Intellectual
Property Law, says businesses don't always
prioritize trademark protection in the same
way as, for example, patents. But copyright
infringement and counterfeiting can be a big
problem in the online world that Amazon
provides to retailers. Their name and brand are
often their most important asset. "So, having a
registry that works in concert with a trademark
"Start-up businesses and
entrepreneurs are so focused on
getting the business going, they often don't
think about protecting their intellectual
property, and specifically their trademark,"
Janice Bereskin, Bereskin & Parr
application can help protect those rights.
"If it were up to me, and I always advise my
clients on this, is that trademark IP is really
one of the first things that they should consider
because it's so integral to aspects of their busi-
ness, and the cost is relatively reasonable."
