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60-Second Snapshot doesn't have to be a formal eight-page memo. I deal with people all the way up to the president, but I also need to be adaptable so I can adjust my style to work with young, entry-level 20-year-olds just learning their roles." While she wasn't personally involved in the legal aspects of the NHL lockout earlier this season, it did affect everything she did. "Everyone assumed we had four months off," she laughs. Instead, she was busy preparing contingency plans for various outcomes and dealing with stakeholders —  from sponsors to ticket holders. And when the lockout ended, the season kick-started into gear with a condensed schedule. But the NHL isn't her only responsibility — the company has branched out over the years, and now owns the Edmonton Oil Kings, the Edmonton Capitals, and Aquila Productions (a documentary film company). "Oil Change is a reality show with our players, so that's a whole different area of entertainment law and government funding," says Brown. The law ye r: Keely Brown The com pan y: Edmonton Oilers • or the past two years, Brown has F been involved with Legal Leaders for Diversity, an organization that promotes inclusion and diversity in the workplace and community. • he also serves as vice chairwoman S of the corporate counsel group of the Canadian Bar Association. • n her spare time, she speaks at I schools across Alberta as part of the ESTEEM Team, a not-for-profit program that offers motivational speaking from Olympic and national athletes. •  s her playing career slows down, her A involvement is picking up as a coach for ringette and roller hockey. A big part of her role is protecting the brand — and she has access to the NHL's trademark lawyers for consultation. "Our brands are recognizable and we need to manage how companies associate with Stay up-to-date in the fast-moving industrial relations field with reports from collective bargaining tables across the country. Settlements, as they occur, are covered in complete detail with pertinent information on wage adjustments, paid holidays, vacations with pay, shift premiums, medical benefits, dental plans, weekly indemnity, life insurance, pension plans, cost-of-living allowances and rates of pay. START YOUR SUBSCRIPTION AND RECEIVE: • 48 issues of Canadian Labour Reporter • Full access to www.labour-reporter.com • Weekly e-newsletter our brand, such as managing people who don't quite know the legal aspects of using a trademark," says Brown. This means educating everyone from mom-and-pop shops to large corporations on what they can do with the Oilers trademark and when they need permissions. "Companies might use our logo with their logo, or try to sell tickets for contests or promotions," she said. Social media adds to the challenge — she has to constantly monitor Facebook and Twitter. "We need to protect our brand, but we're also a company that a lot of people feel a personal connection with," she says. So she has to find that balance between protection of the brand and showing appreciation for fans and the community's ongoing support. The company is also working with the city to build a new arena for the Oilers in Edmonton's downtown core; it currently leases space from Northlands. If the company were to operate an arena of its own, this would add to Brown's job description since it would involve operating and ORDER TODAY FOR ONLY house ad 1/2 page Canadian Employment Law Today® is a biweekly update on employment law-related rulings in courts, tribunals and other judicial bodies. This newsletter summarizes and comments on issues and trends in employment law. Save valuable hours researching – spend more time using the information to improve procedures and decisions. START YOUR SUBSCRIPTION AND RECEIVE: • 22 issues of Canadian Employment Law Today • Full access to www.employmentlawtoday.com, featuring a searchable archive of past issues • Bi-weekly email alerts to keep subscribers up-to-date on breaking news and notifications of new issues $595 ORDER # A20260-13 Toll Free: 1-800-387-5164 Toronto: 416-609-3800 www.labour-reporter.com/subscribe ORDER TODAY FOR ONLY $299 ORDER # A20612-13 Toll Free: 1-800-387-5164 Toronto: 416-609-3800 www.employmentlawtoday.com/subscribe Thomson Reuters Canada Ltd. One Corporate Plaza, 2075 Kennedy Rd, Toronto, ON M1T 3V4 Phone: 1-877-750-9041, in Toronto (416) 609-3800 Fax: (416) 298-5082 Untitled-2 1 40 • ju n e 2013 INHOUSE 13-04-24 11:23 AM

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