New Canadian web site billing itself as providing free legal resources: www.advicescene.com • Canadian Lawyer twitter.com/canlawmag
school, has garnered a lot of attention through his blog as well as through the web sites Law is Cool and Slaw, too, which he says is already benefiting him as he develops a reputation well before he graduates. "I have lots of informal men- torships with lots of lawyers practising in the field." Perhaps surprisingly, people like Magraken say that mastering social
media wasn't very difficult. Noting that less than a year ago he knew very little about the technology, he says after hiring a company to set up his blog, he has been able to figure out most of the details on his own. Nevertheless, some law firms still prefer
conventional advertising to get the word out. At personal injury firm Diamond & Diamond Lawyers in Toronto, for example,
David Diamond says ads in places like the Yellow Pages and on radio continue to work. "Advertising has always been effec- tive but it's very expensive. We wouldn't do it if it's not worth it." Still, after 30 years in business under a prominent brand name, Diamond says younger lawyers at the firm have convinced him to consider social media as well. "The younger generation is pushing me in the right direction."
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