Canadian Lawyer

wwww.canadianlawyermag.com 63 tracts which constrain or proscribe certain behaviour – because these issues involve individuals and their personas. On the other side, when dealing with the brands that are collaborating with influencers, Froese says, she wants to make sure it's a brand ambas- sador or sponsorship role and the brand is being represented properly. "It's the same but different, to be honest with you," she says. "You want to make sure that the collaboration is on point [and] the brand's being represented in the right way." In 2018, the Competition Bureau issued The Deceptive Marketing Practices Digest – Volume 4, giving guidance to influencers, advertisers and consumers that influencer marketing is subject to the same standards as traditional marketing. Despite broadcast- ing from personal websites or social media accounts, influencers must "disclose material connection" to the product they're promot- ing, "base all reviews and opinions on actual experience" and, generally, must not produce misleading content. FAST FACTS Froese works at several different firms before founding Froese Law. She says she is grateful for her time on Bay Street and the formative educational experience it provided. She worked at: - Sim & McBurney (Recently merged with Marks & Clerk Law LLP) - Keyser Mason Ball LLP - Gilbert's LLP - Fogler Rubinoff LLP Froese's extra-curricular activity has taken shape in the following roles: • chairwoman, Toronto Intellectual Property Group • co-chairperson, Fashion Group International • committee member, Brand Strategy Council, Canadian Marketing Association • mentor, Toronto Fashion Incubator • mentor, Canadian Arts & Fashion Awards • advisor, the Fashion Zone, Ryerson University • executive committee member, Ontario Bar Association, media and entertainment section • co-chairperson, fashion committee advisory panel *source: LinkedIn "What we're trying to do is really tear down the ivory tower concept of law." wwww.canadianlawyermag.com 63 "So, the construct of the law is all there. It's just a different client base or class of client," Froese says. In her career, maintaining her own posi- tion of influence in a fast-moving law-prac- tice niche like B2C meant making an impact outside of business hours. Froese has served on various boards and committees, including the Intellectual Property Institute of Canada, International Trademarks Association, Canadian Marketing Association, Fashion Group International, Toronto Fashion Incubator and Ryerson's Fashion Zone, among others. "Giving back and contributing substan- tively is a big part of what I do and what motivates me," she says.

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