Canadian Lawyer InHouse

November/December 2019

Legal news and trends for Canadian in-house counsel and c-suite executives

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www.canadianlawyermag.com/inhouse 9 THE POWER OF PERSISTENCE: MEDICAL MALPRACTICE LITIGATION No matter how challenging, complex or costly the case may be, we will not stop in our pursuit of justice. READ HOW SOME OF OUR CASES ARE ADVANCING THE LAW: Surujdeo (2017 ONCA 41), and Stirrett (2018 ONSC 2595). 2019-20 TOP 10 Personal Injury BOUTIQUE C A N A D I A N L AW Y E R M A G A Z I N E 2019-20 TOP 10 Personal Injury BOUTIQUE 416-599-1700 | BOGOROCH.COM REFERRALS HONOURED AND APPRECIATED 150 KING STREET WEST, SUITE 1901 TORONTO, ONTARIO M5H 1J9 transparency and access to information. Regulating and running a regulated cannabis industry was not high on the list of priorities for the Conservative government, so just getting access to knowledge and information was hard. Nowadays, the challenge lies in dealing with the pace and dynamic nature of regulatory change in Canada and globally. In the lead-up to the second wave of cannabis legalisation, we're seeing a tremendous amount of regulatory activity in figuring out how it ties in with food regulations and controlled substances regulations. I'm constantly thinking about how it's going to evolve and how I can position this company to be at the forefront of whatever comes next. Where do you see Auxly in 10 years? Our goal is to be a global cannabis leader that's focused on bringing branded derivative products to market, so we have chosen to participate predominantly in the second wave of legalization. We want to expand to other geographical locations and to see our brands and products gaining significant traction with consumers. Are there any exciting new initiatives on the horizon for Auxly? There will be a lot more traction and activation between now and when our products hit the shelf on Dec. 17. Getting our brands to market and being at the starting line at the same time as our peer group with a portfolio of products that we're very proud of is an exciting challenge. Please tell me about your registered charity, Hope for Health Medical cannabis is about providing access. As we transition into a regulated industry where they are trying to push the black market out, for lots of good reasons, there will be patients who can't pay the additional cost of regulated cannabis. Hope for Health serves two functions: first and foremost, to ensure patients who have financial need are able to access legal, regulated cannabis and to provide education for health-care providers about medical cannabis and why we think it's beneficial as a treatment option.

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